Content Marketing Is Not New

In 2013 We made this video for Designer Shoe Warehouse. The idea was to make organic content on facebook to engage the audience.

You may want to leave the sound off, its soo tacky and dated, but it got a lot of engagement...

Wow. That video is not great. The music the graphics, all dated. It was the .com boom, things were different.

But the thing that's the same is the tactics: animals = engagement. Here's one from 2025 that centers on a pet them for a branded content.

Which was better? I guess it depends how much you like kittens.

This one is my favorite. Its my dog. And my best friends' dogs. And it was our content.

Question: Did you care that the videos were not vertical? I' don't think it mattered.

Cheers.